Turning a Good Idea into a Great Idea
An “Idea” . . .
What a magnificent phenomenon!
It makes us realize how incredible the human mind truly
is.
Think about it . . .
You see events, trends, activities that affect your life
every day: sometimes in a good way; sometimes in a not so good way. And then
one day you have an idea of something you can do or make that could make your
life better, and maybe the lives of many, many people. Your mind integrated all that input and
through its magic consolidated all that information, established a problem or opportunity
out of that info, and then conceived something new, something that did not
exist before you thought of it to solve that problem or take advantage of that
opportunity your mind just saw.
It – you - created
. . .
Yes,
you got it . . .
A novel “idea”.
This process happens all the time to almost everyone. What separate the entrepreneur from everyone
else are three really important differences: the recognition of the novelty
of that idea; the intent to do
something amazing with that new idea; and, the ability to make that amazing something actually happen!
Welcome to the world of transforming a good idea into a great
idea!
But what makes that good idea a great idea?
Generally, we could all agree an idea that results something that
improves the lives of people would be a very good idea IF it can actually
become the product or service that will improve lives. Or, maybe it’s just a better way of doing the
same things with the products or services that already exist. Regardless, the notion of very good is itself an interesting
concept: very good to whom?
- Doug Lane
