The Big Idea
It seems that everyone has heard about entrepreneurship and entrepreneurs. It’s become a buzz word with many meanings to many people, generally in reference to Venture Capitalists and an IPO. But in fact, every one of us has experienced the same first beginning every entrepreneur has experienced: The Big Idea.
How
many times have you in your daily life seen something you thought could be done
better? Or thought of something that
could solve an everyday, nagging problem?
Or maybe you saw a change taking place that you thought might create a
new opportunity for a new product or service?
It’s happened to all of us. But
when it happened to you, your truly “good
idea”, what did you do with that idea?
The
fact is most of us just don’t know what to do, how to turn a good idea into a
commercially successful, income producing idea, even though that idea could be
a huge success!
We
hear you, and we decided to do something about that!
This
fall starting September 24th we are offering a new opportunity for
people to get a solid introduction to entrepreneurship from California State
University Channel Island’s Extended University and the university’s Martin V.
Smith School of Business and Economics.
One of our MBA program instructors and businessman, Doug Lane, will
share his US and international experience in business and entrepreneurship as
he teaches you the fundamentals of how to transform a good idea into a great
opportunity.
He
knows entrepreneurship. He’s managed six
early-stage companies as President and CEO, transformed a new business to
produce the highest biotech Initial Public Offering valuation the year that
company went public, helped put a company on the London Stock Exchange, and while
at the world’s 8th largest pharmaceutical company led business
development in the project that launched the gene-based drug and diagnostics
industry we enjoy today.
What
makes this program unique is that it is designed for anyone with a high school
diploma or greater who wants a solid introduction to learn the ins and outs of
entrepreneurship. We’ve developed a
program to help you learn the same principles we teach our MBA students but
without the need to have a college degree.
Over four consecutive Saturday mornings starting September 24th you will
learn what entrepreneurship is and what makes a good idea a great idea with fun
examples from the multibillion dollar Facebook story to the million+ dollar “But
wait . . . there’s more!” TV infomercial and popular “Shark Tank”
examples.
And,
over the next couple of weeks we’ll be putting out new blogs to preview what
you will learn in this fun and informational course, like what makes a good
idea a great idea; who will buy your idea and why; can you make and sell your
idea at a price that will make money; how to protect your idea; how to finance
your idea; and, how to “make it happen” – how to implement your idea.
This
is not a get-rich-quick course but one designed to give you the understanding
and skills to take more control over your financial life. You see, we watch the trends. And when we see
headlines like, “Experts predict robots will take over 30% of our jobs by 2025”,
we get concerned and want to do something to help.
So
join us! We’d love to share this exciting
and dynamic world of entrepreneurship with you, starting in just four weeks!
